While interning with Intel’s UX team, my manager, Daniel Avrahami, presented me with IP of a backend relational media graph and challenged me to create a digital experience that showcased its value.
At the end of the internship I was to present my work to the department in hopes of receiving the proper funding and support to integrate the technology into future products. It was a success.
With support from my manager, I owned this project in it's entirety – design research, ideation, wireframing, visual design, animation, prototyping, and user testing.
Place: Intel Corp.
Adviser: Daniel Averahami
Duration: 10 weeks
Tools: Photoshop, Illustrator, Keynote, AfterEffects, Premire Pro
People enjoy capturing and sharing the moments that matter. As cameras become cheaper, more ubiquitous and more connected, it's getting easier to capture those precious moments with the world. This global click-click frenzy is leading to massive media libraries that are difficult to manage.
I decided to put the IP aside and try to learn more about how people interact with their media and why. What tools do they use? When do they use them? What do they create? What are the emotional drivers behind their behaviors? The obvious first step was to get out and talk to people.
1. Talked with a variety of people that play in this space - scrapbookers, video editors, viners, snapchatters, and general media horders.
2. Synthesized the findings and found some patterns, through which I discovered a mental model.
3. Prototyped, tested, and iterated several experiences.
4. Refined the design and produced the current iteration.
Imagine sitting down to make a scrapbook or to write a research paper. What is the first thing most people do? -Create an outline. They lay out their narrative with key ideas and the "must-have" aspects of their story. The laborious part is finding the rest of the content to fill it in. This mental model framed a perfect intervention for Daniel's capability. People could create an outline for their story with a few of their "must-have" photos or videos and then utilize the relational media graph to help fill in the rest.
1. See something cool and document the crap out of it.
2. Create an outline with the must have photos and videos.
3. Grow your video with similar content.
4. Edit your story.
5. Add music, captions, and themes to your video.
6. Share your video.
The highlight of this product is the recommend slider. I wanted to create something that was flexible and didn’t require people to input exact numbers - time, # of recommendations, media type, etc. This allowed the experience to be more serendipitous and give people results they may not have thought of. Of course there is always the ability to edit.
